Strategic Market Planning
For service companies, an integrated approach to planning is critical for success. Muir & Company helps its clients create effective strategic market plans by identifying the factors essential to market and financial success, then aligning company-wide strategies and tactics to capitalize on chosen market opportunities.
Example Client Project
Services Provided:
Strategic Market Planning, Employee Engagement, Change Management, Continuous Service Improvement
Issue:
An in-house, non-profit Third Party Administrator (TPA) for a large, national healthcare system desired to compete in the open market. Although the group already had several large external clients, the clients were acquired in an ad hoc manner. The TPA lacked a cohesive market strategy, the management team was not working well together, and there was no systematic approach to customer service.
Solution:
Muir & Company created a custom strategic market planning and continuous service improvement process for the client and worked with the client to manage the cultural changes necessary to successfully implement the strategies and tactics created by the process.
Outcome:
The client’s management team developed a high level of trust and began working together to create successful strategies and tactics for developing new business and entering new markets. The client’s continuous service improvement led to large increases in customer satisfaction year over year.